The “Know, Like, Trust” (KLT) concept is a marketing principle that emphasises the importance of building a relationship with your audience before they are likely to purchase from you. It suggests that people are more likely to do business with those they know, like, and trust.

• Know: Customers initially need to be aware of your brand, product, or service via marketing, social media, etc.
• Like: Once customers know about your brand, they need to feel a connection with it, understanding your values and personality.
• Trust: Building trust is crucial for encouraging purchases. It involves demonstrating reliability, honesty, and transparency.

The Journey

KNOW: If you are the best-kept secret in your area, your job is to remedy that with calls, emails, and visits.

LIKE: Turn on the charm through your blog, newsletter, and customer testimonials.

TRUST: Offer a demo, sample, or references to build confidence.

A sales funnel is a crucial tool. Understanding the KNOW LIKE TRUST journey helps you make the decision as easy as possible for potential customers.